Photo productions, film productions, events, concepts, adverts, expositions, concerts...all that you can imagine in this creative branch, was part of my life. Rather a pure business concept than a sophisticated artistic one.
It looked like it belonged to the past until an old beloved friend showed up; I call him a gifted artist, a far-sighted visionary, a great director, a sensible photographer, simply an artist in every sense. Sharing our disappointment about the industry, we came very fast to the conclusion that it was not the industry, but rather our own missing target. We have set the course and follow our clear statement, which is, again:
Do what you love and love, what you do!